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What Meta’s Andromeda Update Means for Small NZ Businesses

November 5th 2025 At HMC, we are strong believers in putting some paid PR alongside the content you’re producing for owned and earned channels. Adding a paid component to your PR strategy ensures your Read more

Visibility without vanity – a leader’s playbook

October 15th 2025 As a leader, much is expected of you.  But a key expectation some leaders don’t always get right is their “visibility.” Leaders are expected to be present with staff, demonstrate values Read more

The Importance of a Good Brief

September 18th 2025 Imagine you’ve moved into a new house, and you have a sizeable blank wall and a collection of photos and artworks. You want them on display but you’re heading out, so you ask someone else to just Read more

Has authenticity gone too far? The fine line between real and ridiculous on LinkedIn

August 28th 2025 Authenticity is the buzzword of modern leadership, but has it become a bit… cringe?  You’ve seen it: the heavily filtered story of “vulnerability” wrapped in a life lesson about leadership Read more

How to Head off a Crisis in 2025

August 14th 2025 Crisis management is something we do a lot of at HMC. We rarely talk about it - for obvious reasons - but often find ourselves picking up the pieces of a reputation that shouldn’t have shattered in Read more

AI is changing how people search online. Will your business be found?

August 6th 2025 According to Hamilton-based PR agency HMC, the rise of generative AI platforms like ChatGPT, Gemini, and Claude is changing how consumers discover brands. And businesses need to take action to ensure Read more

Stop the unicorn Hunt: PR needs real skills

July 30th 2025 We’re a small country with small teams. But that’s no excuse for muddling what we want from our PR, comms, marketing and creative resources – or expecting one person to do everything under the Read more

Why Lo-fi content is winning social media in 2025 - and how brands can catch up

July 11th 2025 Lifting the lid on the DIY content flooding your feed (and why it’s working) Scroll your feed for sixty seconds and you’ll spot it: the shaky selfie video, the talking-head explainer from Read more

Stop the Funeral: News Media is not DEAD

July 3rd 2025 Since I started HMC 21 years ago, the media industry has been in constant flux. But nothing compares to the seismic shifts of the past five years.  It’s awful what has happened to the media indust Read more
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