The Power of Podcasting

New Zealand is a nation of podcasters and there has been rapid growth in the popularity of podcasts over the last few years. Smart businesses are using podcasts now more than ever to engage with their customers, their staff and their stakeholders.

Podcasts can be an effective tool for growing your customer base, positioning yourself as a leader in your field, and leveraging the influence of credible guests. But it’s not as simple as just recording the audio and sharing it online. To be truly successful as a podcaster, your content must be high quality, audience-relevant and topical. You also need to interview notable guests that can help promote your podcast through their own channels. 

From scripting key messages to engaging your audience, HMC can help you deliver a polished and professional podcast from start to finish.

Podcasting advice and support

With HMC's podcasting advice and support, we take care of:

  • Scripting your podcast messaging
  • Recording the podcast using our specialised equipment
  • Coordinating post-recording production – includes editing audio, voiceover intro and outro, music selection, creating advertisements within the podcast.
  • Providing podcasting advice on hosting plans
  • Developing a communications plan to maximise engagement
  • Planning and executing a Digital Marketing campaign
  • Creating a podcast content hub on your web site to provide more value to your listeners

The rise of podcasting - read the stats

  • In June 2019, a survey by RNZ found 31% of Kiwis consumed podcast content at least once a week
  • Between July 2019-June 2019 there was a staggering 107% increase in podcast listeners
  • In April 2020 Acas, one of the world's largest hosting and analytics companies, reported that more people were turning to podcasts during the pandemic with listeners increasing 7% globally

​USA trends foreshadow what's headed our way:

  • 37%of the US population now listens to a podcast at least once a month
  • The average US podcast listener tunes into 7 podcasts per week
  • 80% of the listeners listen to an entire podcast episode or most of the episode
  • 69% agreed that podcast ads made them aware of new products or services
  • 14% lift in purchase intent for brands who advertise in Business podcasts

       As at May 2020  Read full statistics here