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Feilding software engineers help mastermind game-changing irrigation system

A team of Feilding-based software engineers has helped mastermind a game-changing irrigation prototype that diagnoses its own operating faults, can launch a drone to manage crops at leaf level, and can even tell a few dad jokes. Lindsay, which produces the Zimmatic™ brand of pivot irrigators, has just introduced the concept of the world’s first ‘smart pivot’ to its markets around the globe. Now, they are inviting New Zealand farmers and irrigation industry colleagues to give feedback...

February 12, 2021

Lessons on the intersection between PR, advocacy and fundraising

We recently completed a major piece of work with Habitat for Humanity NZ, a national organisation with seven regional affiliate offices.  It required a communications strategy that would intersect with its fundraising and advocacy plans, while providing a roadmap to build the organisation’s reputation and relationships.   Heather led this work, as she knows the organisation well from serving on the board of the Habitat for Humanity Central affiliate for 20 ye...

February 11, 2021

Let's Get Personal

If you want to make one high-impact change this year in the way you present your organisation, I want to challenge you to ‘get personal.’ While I haven’t done comprehensive formal research, I’ve certainly noticed a general shift in the type of social media posts, media stories and general conversations that are currently exciting and engaging people.  And that shift is all about personal, real, emotive stories.  During times of stress and upheaval, like we’ve been through th...

January 28, 2021

Mystery Creek Predator Free Community Hub helps further Waikato’s conservation goals

Mystery Creek has been designated a predator-free hub and is now joining forces with local protection groups to extend its reach and help further the Waikato’s conservation goals. Conservation and protection have been a large focus for the NZ National Fieldays Society over the past 12 months. With an investment programme and support from DOC and the Waikato Regional Council, the Society undertakes predator control on the entire 114-hectare Mystery Creek property. Now the Society is teaming up...

January 28, 2021

Why 2021 should be the year you get on the digital content train

At HMC, we see it every day: a business has plenty of knowledge and stories to share, but their website text (bar product information for e-commerce/catalogue sites) could fit on one piece of A4 paper. They might have explained who they are, what they do and how customers can get in touch, but it stops there. If there’s one communications action you focus on in 2021, jump on the digital content train. And don’t package up your thoughts and knowledge into an e-book, then hide it behind a $10 ...

January 13, 2021

Easy 100-day comms plan formula

If 2020 taught us anything, it is that we do not know what is around the corner.  So that brings up a good question: how do you plan for 2021 when there is so much uncertainty?  When it comes to communications planning I believe it’s essential to keep your plan simple, focused on core actions and short-term.  That way you can remain nimble and change when circumstances require. I find, however, most people run out of planning gumption by 1 December.  And with the exceptiona...

December 31, 2020

Research shows patented milk-derived ingredient IDP® effective against influenza virus

Research commissioned by New Zealand company Quantec, and completed by an independent US laboratory, has found that its patented milk-derived ingredient IDP® (Immune Defense Proteins) is effective against influenza virus species. At a time when there is an intense global focus on viruses, Quantec commissioned the independent in vitro study to see if IDP® had antiviral activity, and if so whether its formulation, which contains over 50 bioactive proteins, provides greater antiviral activity tha...

December 23, 2020

Sod turning kicks off development at Jack’s Landing

Members of local iwi group Te Haa o te whenua o Kirikiriroa (THaWK) joined the Jack’s Landing development team, Jack’s House Transit representatives and contractors from Camex Civil on Wednesday 9 December to bless the site and turn the first sod for the residential housing development. The Jack’s Landing development is a collaboration between Hamilton-based construction companies Golden Homes, Holah Homes and Anthem Homes, and will offer 110 house and land packages bordering Innes Common ...

December 10, 2020

Partnership the key to success for Canterbury sustainable irrigation award winners

Canterbury farming couple Ted and Sue Rollinson are the New Zealand region winners of the inaugural Zimmatic™ Sustainable Irrigation Awards. The Rollinson’s own a 380-hectare dairy farm in mid-Canterbury. Sharemilkers Tom and Leanne Heneghan have been on farm for 11 years and milk 1,500 cows on the property. The Awards aim to celebrate excellence in sustainable irrigation and encourage Australian and New Zealand farmers to share ideas for achieving sustainable water management. Each en...

December 7, 2020

The privilege of storytelling

As PR professionals we love story telling. And our HMC team thrives on helping our clients articulate their stories and share them with those who matter to their business. Usually, this storytelling involves interviewing a client’s customers, stakeholders or staff. But often we don’t know these people from a bar of soap! So why would they share their story with a perfect stranger? The key is investing time in building rapport with each person and reassuring them they can trust us with the i...

November 30, 2020

Christmas Communications Checklist

Christmas is coming and for many of us that means a long summer break is on the horizon. But before you turn out the lights and head off, take a few moments to ensure you’ve got your communications sorted. Here’s a list of five communications actions to tick off your list before your break. Distribute good news With a dearth of business news coming out over the Christmas and New Year break, journalists are often looking for good news stories to fill space.  This creates an opportunity ...

November 27, 2020

Waikato business leaders launch Digital Pop-Up education week

Waikato business leaders and digital marketing experts have come together to launch the Digital Pop-up Shop, a week-long event offering practical advice to improve businesses’ digital performance. Taking place from 23 to 27 November at the Auaha Design Space (formerly Smart Space) in the Hamilton CBD, attendees will be able to book into a range of workshops and seminars, with the latter being free of charge. The event team have highlighted five key digital development areas covered by the trai...

November 23, 2020

Rocketspark launches first AI SEO tool that generates text content for its website builder

New Zealand website builder Rocketspark has launched what is believed to be the first Artificial Intelligence (AI) tool on the market that creates text content for its website users, helping get their businesses in front of more customers online. Cambridge-based Rocketspark, with funding from Callaghan Innovation, has developed a tool which enhances customers’ websites, by automatically generating content to improve their website’s search engine rankings. The search engine optimisation (SEO)...

November 18, 2020

Hamilton home sellers cautioned against ‘fast sale mentality’ as holidays approach

The average number of days to sell a home in Hamilton hit 25 in October.  This is the fastest average sale time in the city in five years.  Additionally, Real Estate Institute of New Zealand (REINZ) statistics released this morning report the Waikato region’s average ‘days to sell’ of 28 days is less than the 10-year average for October which is 36 days. This startling ‘quick sale’ trend has prompted Lodge Real Estate managing director, Jeremy O’Rourke, to caution sellers t...

November 13, 2020

Cannasouth submits first product assessment and registration application to Medicinal Cannabis Agency

Cannasouth has submitted assessment applications for its first three white label products to the Medicinal Cannabis Agency (Agency). To date, no new product applications have been approved by the Agency. If successful, Cannasouth expects its products to be available to patients in the first half of 2021.    The Agency has indicated that product assessments and registration against New Zealand quality standards could take up to three months to complete. Following successful regist...

November 12, 2020

Ex-farmer now helping others run viable, profitable businesses

Ex-farmer Daniel Payton is now using his knowledge and practical experience to help farmers make changes to their system, while retaining a viable and profitable business. Daniel (37) is Perrin Ag’s newest consultant. One of his first projects is working as part of a larger team to complete work for the Government’s One Billion Trees Programme – an initiative that aims to increase tree planting across New Zealand, reaching one billion trees planted by 2028. Perrin Ag is being funded by Te ...

November 5, 2020

Media Interview Prep: map your key messages

Planning for a media interview can be daunting, especially if it’s something you don’t do often.  So, it’s imperative that you plan and practise beforehand. One of the most important things you can do to prepare is to write down the top messages you want to come across in the interview.  Whittle these down to very concise statements that your audience can absorb and understand. Think of this planning exercise as a ‘key messaging map.’  The first thing to determine is, wh...

November 5, 2020

Establishing credibility: Why and how to do it

A common reputational goal we set for clients is to establish them and their business as thought leaders in their field, so that the public (and the media) identify them as knowledgeable and the ‘go-to’ for a particular topic, subject or business area. We always say this can’t happen overnight; it takes months and more often years of sustained effort to position a business as an eminent voice. To do so, businesses need to establish credibility, defined as the quality of being believable or...

October 16, 2020

Five factors frustrate Hamilton home buyers and renters

Hamilton’s median house price broke another record last month.  The Real Estate Institute of NZ released its figures for September today, showing the city’s median for last month was $676,000, up from $654,500 in August. Lodge Real Estate Managing Director Jeremy O’Rourke says many buyers are being frustrated by rising prices and the extreme competition in the city.  He says five factors are creating frustration for both buyers and renters. Competitive bidding, multiple offers&nb...

October 13, 2020

New Zealanders with disabilities face five year wait for life-changing assistance dog

Those with severe disabilities around the country are waiting five or more years for access to an assistance dog that would give them independence and provide crucial daily aid. Assistance Dogs NZ Trust (ADNZT) is calling on the New Zealand public to help reduce this long wait time and bring this much-needed solution to the 47 children and families on their waiting list, launching their Appeal Week today. Assistance Dogs NZ Trust was founded in 2008 to provide specialist public access dogs to cl...

October 1, 2020

Hamilton Lake housing development to help ease city housing pressures

With demand for housing in Hamilton city at record levels, newly consented residential development Jack’s Landing is a welcome option on the doorstep of Hamilton Lake.  Bordering Innes Common, Jack’s Landing received approval under Special Housing Area legislation which stipulates a portion of the house and land packages must be deemed affordable housing.  At least ten percent of the homes will be no more than 90% of Hamilton’s average house price. The Special Housing Areas legis...

September 23, 2020

Prime Minister Jacinda Ardern tours NZ’s newest milk powder spray dryer in Waikato

Prime Minister Jacinda Ardern visited the Waikato Innovation Park today where she toured the newly-completed $50 million industrial spray dryer situated on the campus. CEO of Food Waikato and the Waikato Innovation Park, Stuart Gordon, says the dryer will meet the burgeoning demand for sheep milk products, with the industry aiming to double in size year-on-year for the next three years. The new spray dryer is tailored to the unique requirements of sheep milk. “This development is a real break...

September 23, 2020

Vendors risk low return on home investment in white hot real estate market

While Hamilton’s housing market is booming, Lodge Real Estate Managing Director Jeremy O’Rourke says some vendors are still not getting the best price possible for their property investment. “Our local housing market is white hot.  Stocks are low and demand is high, which means offers from buyers are coming in very quickly on quality properties.  “In this sort of market it is tempting for vendors to take the first offer that meets their expectations.  But a quick sale isn...

September 14, 2020

Business growth drives appointment of inaugural Chief Executive

Business growth has driven the appointment of an inaugural chief executive at engineering, surveying and planning firm, Cheal. Rebecca (Beck) Hawke has been appointed to take on the leadership role after 14 years with the company. Starting out as a small Taupo-based consultancy in 1940, Cheal now has six offices across the central north island and more than 80 employees. Company director Phil Rielly says there are no signs of business slowing down. “We have seen steady growth in our business...

September 14, 2020

Farmers driving genetic gains using sexed semen

Orders for frozen sexed semen at CRV Ambreed have more than doubled over the last two years as dairy farmers look to get more from their top cows through genetic gain. CRV product development manager Peter van Elzakker says an increasing number of farmers are considering sexed semen as a tool for lifting the quality of their herd improvement programme and getting replacement heifers from top producing cows. “For herds with good fertility management, using sexed semen from the very best proven ...

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