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Why you should upgrade to the new version of Google Analytics ASAP
June 28th 2022
After 10 years in service, Google’s Universal Analytics (UA) is being replaced by Google Analytics 4 (GA 4), starting July 1 2023. Don’t be fooled by thinking that this is your standard simple
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Debunking four media myths
May 10th 2022
by Heather Claycomb This month I thought I would share a few myths or misperceptions I hear a lot from organisations that are not used to working with media. If you are thinking about doing more
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Planning for reconnection
March 30th 2022
By Heather Claycomb A simple way I sometimes define the field of public relations to those who aren’t quite sure what I do with my time, is that it involves intentional communications and actions
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Our top 4 tips for running TikTok ads
February 23rd 2022
TikTok is the fastest growing social media platform in the world. In September 2021, the company announced that it had 1 billion global monthly active users and claims that marketers can reach 824.5
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Are your staff communication channels ready for 2022?
February 8th 2022
By Heather Claycomb Two years ago, at the start of the Covid-19 pandemic, organisations were forced by necessity to smarten up their internal communications. For many in the corporate
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When good news is just not news
December 6th 2021
It’s exciting when your team wins awards or appoints new people. Sharing the news internally is a great way to boost your team’s morale and instil pride. But if we’re brutally honest, most of t
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Preserve your reputation, beat the storm
December 1st 2021
I don’t know if it’s a combination of Covid craziness and end of year angst, or the cosmic after-effects of last month’s micro Moon eclipse, but recent days at HMC have seen an unusual
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Vaccination Communication
November 11th 2021
By Heather Claycomb Everyone is talking about Covid-19 vaccinations. Pro-vax, anti-vax, doubled-jabbed, first dose, second dose, booster, ninety-percent targets. These are some of the most-used wo
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PR TIPS - The he(art) of good business writing
September 14th 2021
The he(art) of good business writing As a person who makes her living on being a good communicator, poor business writing frustrates me to no end. On the flip side, however, nothing is more
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