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Planning a journey in thick fog
July 8th 2020
Heather Claycomb In the early 90s I lived in Davis, California and worked 25km away in Sacramento. The winters are similar to Hamilton: rainy, cool but not freezing and infamously foggy. It
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Perfecting Podcasting
May 27th 2020
In the PR world, we’re always looking at new channels to reach a client’s target audience in a way that isn’t invasive, cuts through the noise, has impact and builds fans. A great channel
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Getting your website working for your business
May 20th 2020
Websites are not just the realm of your IT team or consultant – it’s important to have a comms eye over your website, to make sure your key messages are getting through. There’s no point havin
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Refresh Your Digital Communications Strategy
May 12th 2020
In the PR world, it’s incredibly important that you take control of your messaging to ensure your company’s digital footprint matches your offline footprint. And while HMC continues to work
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Are you ready to refresh your comms strategy?
May 7th 2020
With so much changing in our world over the past few months, many of you will be refreshing your business strategies, budgets and action plans for the rest of the year. It's also time to have a good
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Best Times To Post On Social Media
April 21st 2020
If you’re creating content for social media, you know that a key challenge is getting eyes on your posts in the crowded newsfeeds. Social media algorithms are moving towards relevance-based curat
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Top 5 Facebook ads mistakes that could be costing you money
April 20th 2020
Are you guilty of making these common Facebook ad mistakes that could be eating away at your marketing budget? Boosting a post Don't get us wrong, there is a place and time to boost your organic
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Five essential functions your remote working comms channels must perform
April 15th 2020
Well, we are a few weeks into our COVID-19 lockdown here in New Zealand and by now all managers have discovered the challenges inherent in managing remote teams. Part of that challenge is the
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Communicating with Business Through Disaster
April 8th 2020
COVID-19: business communication during disaster The COVID-19 pandemic has hit many businesses hard. And, in fact, economists are now predicting we will enter a recession that could be worse than
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