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Influencers: the rules are out!

Influencers: the rules are out!

September 3rd 2020 This week the Advertising Standards Authority (ASA) released their new requirements for influencers, marking a line in the sand for the industry to follow from 14 September 2020. They state that all Read more

Leading with and communicating purpose - PODCAST

Leading with and communicating purpose - PODCAST

September 2nd 2020 Unfortunately for many organisations, their purpose, mission, vision and values can be beautifully written statements that look great on a poster but have a hard time jumping off the page and coming Read more

Keep sharing the love

Keep sharing the love

August 31st 2020 They say every cloud has a silver lining. Despite the challenges of lockdown, we’ve found that working from home with no face-to-face contact prompted businesses to ramp up communications with Read more

Adapting to an online-first world in the age of Covid-19

Adapting to an online-first world in the age of Covid-19

August 24th 2020 The Covid-19 pandemic has turned the business world upside down, changing consumer habits literally overnight. As brick-and-mortar shops have had to temporarily shut down during lockdown, the need to Read more

Coronavirus – get your communications right

Coronavirus – get your communications right

August 17th 2020 I think we all hoped New Zealand wouldn’t be hit by Coronavirus (Covid-19) again, but it has infiltrated our shores once more. Auckland region is in Level 3 and the rest of the country in Level Read more

Working with the media in Covid-19 times

Working with the media in Covid-19 times

August 12th 2020 If you’ve kept up with the media news since early 2020, you’ll know that the landscape across print, online and broadcast media has changed considerably. We've experienced the closure of Bauer Read more

How the PR industry is changing and adapting in 2020

August 4th 2020 Watch the video below where our Director Heather discusses changes afoot in the PR and communications industry, and how we are adapting and moving forward with our clients. Read more

What does the latest influencer marketing ruling mean for PR?

What does the latest influencer marketing ruling mean for PR?

July 17th 2020 Over the past few years, influencer marketing has grown to become a key part of many brands’ social media and wider communications strategies, with terms like ‘micro’, ‘macro’ and even Read more

Planning a journey in thick fog

Planning a journey in thick fog

July 8th 2020 Heather Claycomb In the early 90s I lived in Davis, California and worked 25km away in Sacramento. The winters are similar to Hamilton: rainy, cool but not freezing and infamously foggy. It Read more

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