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Ditch the spin

Ditch the spin

July 19th 2021 By Heather Claycomb. There are a lot of things that “spin.” In fact, spinning is most often a good thing. We want the Earth to keep spinning – that’s a good thing. Those of us who spin Read more

Marketing & PR: get the balance right!

Marketing & PR: get the balance right!

July 12th 2021 If you are a business owner, manager or leader, you not only need to understand the difference between marketing and PR, you need to ensure your company is implementing a balance of both. If you’ Read more

Influencers – why it should be a yes

Influencers – why it should be a yes

June 28th 2021 By Rosie Miller A lot has been said over the past few years regarding influencers, from the fees they command, to brands who use them to much success (or not), to the ASA’s guidelines and those who Read more

Front-foot it or cross fingers?

Front-foot it or cross fingers?

June 14th 2021 Does anyone else feel like May was crisis month? The HMC team sure had our fair share of issues and crises come across our desks recently. Since issues are on my mind, I Read more

Wondering how Apple’s iOS 14 Privacy Update will impact your Facebook advertising?

Wondering how Apple’s iOS 14 Privacy Update will impact your Facebook advertising?

May 19th 2021 It’s old news to digital marketers but it only hit mainstream media recently – Apple’s iOS Privacy Update is now in full force. What it means in a nutshell: for iPhone iOS 14 users who don’t Read more

Using PR stategies to leverage your marketing campaigns

Using PR stategies to leverage your marketing campaigns

April 20th 2021 If you are launching a new company, new product or new service you need to consider putting a PR plan alongside your marketing plan to amplify your results. However, we would recommend this only Read more

Cut the bull! Building trust with farmers

Cut the bull! Building trust with farmers

April 19th 2021 Our agricultural industry contributes billions of dollars to our economy each year. Its farmers rely on quality goods and services to help them run profitable and sustainable businesses. It’s no Read more

Leaders: hands-off social management is missing a trick

Leaders: hands-off social management is missing a trick

March 31st 2021 If you’re a business owner or leader, I have a few questions for you: When’s the last time you visited your company’s social media sites? Are you inputting into the content being Read more

Business and industry awards – why you should take the time to enter

Business and industry awards – why you should take the time to enter

March 18th 2021 Have you thought about putting in an application for an industry award or competition? Keen to add something to your company’s ‘trophy cabinet’? Most major industries will have a governing, Read more

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