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When good news is just not news

When good news is just not news

December 6th 2021 It’s exciting when your team wins awards or appoints new people. Sharing the news internally is a great way to boost your team’s morale and instil pride. But if we’re brutally honest, most of t Read more

Preserve your reputation, beat the storm

Preserve your reputation, beat the storm

December 1st 2021 I don’t know if it’s a combination of Covid craziness and end of year angst, or the cosmic after-effects of last month’s micro Moon eclipse, but recent days at HMC have seen an unusual Read more

Vaccination Communication

Vaccination Communication

November 11th 2021 By Heather Claycomb Everyone is talking about Covid-19 vaccinations. Pro-vax, anti-vax, doubled-jabbed, first dose, second dose, booster, ninety-percent targets. These are some of the most-used wo Read more

PR TIPS - The he(art) of good business writing

PR TIPS - The he(art) of good business writing

September 14th 2021 The he(art) of good business writing As a person who makes her living on being a good communicator, poor business writing frustrates me to no end. On the flip side, however, nothing is more Read more

PR TIPS - Communications momentum creates change

PR TIPS - Communications momentum creates change

September 3rd 2021 Momentum. While it’s a physics term, its principles have everything to do with good communication. And if you are trying to spark a change in your organisation, you won’t get far without it. Read more

Ditch the spin

Ditch the spin

July 19th 2021 By Heather Claycomb. There are a lot of things that “spin.” In fact, spinning is most often a good thing. We want the Earth to keep spinning – that’s a good thing. Those of us who spin Read more

Marketing & PR: get the balance right!

Marketing & PR: get the balance right!

July 12th 2021 If you are a business owner, manager or leader, you not only need to understand the difference between marketing and PR, you need to ensure your company is implementing a balance of both. If you’ Read more

Influencers – why it should be a yes

Influencers – why it should be a yes

June 28th 2021 By Rosie Miller A lot has been said over the past few years regarding influencers, from the fees they command, to brands who use them to much success (or not), to the ASA’s guidelines and those who Read more

Front-foot it or cross fingers?

Front-foot it or cross fingers?

June 14th 2021 Does anyone else feel like May was crisis month? The HMC team sure had our fair share of issues and crises come across our desks recently. Since issues are on my mind, I Read more

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