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Leaders: hands-off social management is missing a trick

Leaders: hands-off social management is missing a trick

March 31st 2021 If you’re a business owner or leader, I have a few questions for you: When’s the last time you visited your company’s social media sites? Are you inputting into the content being Read more

Business and industry awards – why you should take the time to enter

Business and industry awards – why you should take the time to enter

March 18th 2021 Have you thought about putting in an application for an industry award or competition? Keen to add something to your company’s ‘trophy cabinet’? Most major industries will have a governing, Read more

Thanks for the reminder

Thanks for the reminder

March 16th 2021 By Heather Claycomb If you follow this column you’ll know I’m all about sharing practical PR tips and advice you can use in your organisation. This month, I’m sharing four unrelated lessons my Read more

Lessons on the intersection between PR, advocacy and fundraising

Lessons on the intersection between PR, advocacy and fundraising

February 11th 2021 We recently completed a major piece of work with Habitat for Humanity NZ, a national organisation with seven regional affiliate offices. It required a communications strategy that would Read more

Let's Get Personal

January 28th 2021 If you want to make one high-impact change this year in the way you present your organisation, I want to challenge you to ‘get personal.’ While I haven’t done comprehensive formal research, Read more

Why 2021 should be the year you get on the digital content train

Why 2021 should be the year you get on the digital content train

January 13th 2021 At HMC, we see it every day: a business has plenty of knowledge and stories to share, but their website text (bar product information for e-commerce/catalogue sites) could fit on one piece of A4 pape Read more

Easy 100-day comms plan formula

Easy 100-day comms plan formula

December 31st 2020 If 2020 taught us anything, it is that we do not know what is around the corner. So that brings up a good question: how do you plan for 2021 when there is so much uncertainty? When it comes to Read more

Christmas Communications Checklist

Christmas Communications Checklist

November 27th 2020 Christmas is coming and for many of us that means a long summer break is on the horizon. But before you turn out the lights and head off, take a few moments to ensure you’ve got your communications Read more

Media Interview Prep: map your key messages

Media Interview Prep: map your key messages

November 5th 2020 Planning for a media interview can be daunting, especially if it’s something you don’t do often. So, it’s imperative that you plan and practise beforehand. One of the most important things Read more

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