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PR Tips - Five PR implications of Bauer Media closure

April 2nd 2020 This morning (2 April) Bauer Media announced it is closing permanently.  In news reports, staff said they never saw it coming.  I would imagine most of us in the PR industry didn’t either. Thi Read more

PR TIPS - How to adapt your marketing strategy for COVID-19

March 25th 2020 Companies of all sizes around the world are feeling the effects of COVID-19, and now have to re-evaluate their business plans for the foreseeable future. The pandemic has brought changes in consumer Read more

PR TIPS - Coronavirus – get your communications right

January 30th 2020 If you are a New Zealand organisation with any links to China and Asia, you need to be putting together some communications to keep your staff, customers and key stakeholders updated on the specific Read more

PR TIPS - Communications momentum creates change

December 10th 2019 Momentum.  While it’s a physics term, its principles have everything to do with good communication.  And if you are trying to spark a change in your organisation, you won’t get far without it. Read more

PR TIPS - Don’t be a Drew and other PR lessons

November 30th 2019 Some of the top news stories at the end of 2019 – globally and here at home – have provided us with a few great lessons in public relations.  I realise not everyone lives life through a PR Read more

Blog: Five powerful Facebook ads targeting options you didn’t know existed

November 18th 2019 It’s old news that advertising on Facebook and Instagram is a cost-effective way to reach new and existing customers to grow your business. Facebook's mind-blowing, granular targeting options Read more

PR TIPS - The he(art) of good business writing

October 31st 2019 The he(art) of good business writing As a person who makes her living on being a good communicator, poor business writing frustrates me to no end.  On the flip side, however, nothing is more Read more
PR TIPS - Tips for adding media as a communications channel

PR TIPS - Tips for adding media as a communications channel

August 31st 2019 Proactively working with the media doesn’t make sense for every business.  But when it does, it’s important to ensure your media relationships are built and fostered properly from the very first Read more

PR TIPS - Is your shop window gathering dust?

August 1st 2019 BY HEATHER CLAYCOMB When I was a little girl growing up in the US, one of the special activities my grandmother and I would do together is shopping at the largest department store in Lancaster, Read more
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