HMC can take care of all of your content development needs.
Media releases and editorial writing
Media publicity remains an important tool to build your organisation's reputation, even as the media landscape evolves and changes in New Zealand. HMC team members are pros at writing stories in a news format that increases the chances of journalists running with your media releases.
We can also assist with OpEds, paid advertorial pieces and more.
Testimonials are one of the most powerful PR tools. We can help you develop a suite of testimonials and refresh them ongoing. These can be used on social media, on your website, in newsletters and some might even make great news stories.
Not only can we help you with the writing, but we can also help you with a plan to get testimonials in front of the right audiences.
Speech and script writing
HMC can help you write a speech that will captivate your audience and leave them inspired, not bored! Whether you have a short speech, a conference keynote or an MC appearance, we can help develop words that maximise impact and engagement.
We can also help develop scripts for corporate videos, podcasts, webinars and more.
Social media content writing
Writing for social media is an entirely different beast. Producing engaging words that work on social channels is a unique skill our team has mastered.
We can assist in writing content for both paid and organic social media posts. And, we'll help you put together a posting plan with accompanying imagery that achieves your social engagement goals.
Web writing, including SEO
Writing for websites is a special skill. You can't simply copy and paste words from other publications and assume they will work online. You need to always be thinking about Search Engine Optimisation (SEO) and writing for the AI bots as well as humans.
The HMC team has a lot of experience writing for web and we can help you too.
Videography and photography
The old saying is that a picture is worth a thousand words. In that case, a good video is probably worth ten thousand!
HMC has quality equipment that allows us to capture photos and videos for use on social media, in newsletters, for placement on websites and more.
And when your project requires a more 'produced' result, we work with some of the best photographers and videographers in New Zealand. We can help project-manage your photo or video shoot to ensure the final product achieves your PR goals.