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Building an Employer-of-Choice Reputation

GUESTS:  Founder and executive recruiter at Everest Group, Senga Allen and business development manager at Perrin Ag, Michael Matthews.

In today's competitive job market, attracting and retaining top talent is a challenge that companies face on a daily basis. To stand out in the crowd and become an employer of choice, an effective employer brand is essential. But how can you build and maintain such a brand that not only attracts the best talent but also retains them? A careful communications strategy one of the keys.

Senga Allen


As Founder and Managing Director of Everest, I have worked in the people and culture industry for nearly 30 years. Having practiced in private and public sector organisations across New Zealand, I enjoy using my expertise to lift performance and provide practical solutions for businesses.

I firmly believe that business excellence comes from excellence in leadership. I regularly work closely with executives and managers to diagnose performance gaps and develop strategies to improve productivity. Being an advocate of promoting clarity and accountability in businesses I can quickly identify ways to increase profitability through the better use of their teams.

My career pathway has included administration, training, consultancy, management and senior executive roles in human resources. I am a professional member of HRINZ, a member of the Institute of Directors and RCSA. I hold qualifications in psychometric profiling, emotional intelligence and business.

Michael Matthews


Mike joined Perrin Ag in 2022 after nearly a decade working in supply chain and logistics roles with dairy giant Fonterra and GPS positioning system company, Trimble Navigation.

His energy, commercial experience and rapport with people are a winning combination for driving change and building on the value Perrin Ag delivers its clients. He also has a Bachelor of Management Studies in PR and supply chain management from Waikato University.

If change is going to come, Mike firmly believes he’s got to be the most enthusiastic person in the room and the one who invites people to join in.

Kate Webber


Kate joined HMC Communications in June 2019 bringing with her more than 22 years public relations experience.

Kate has worked in both agency and in-house communications roles giving her a breadth of knowledge and experience across sectors such as tertiary education, FMCG, local government, transport, apiary, energy, fashion, aviation, medical research, immigration and agriculture.

Kate’s key strengths include strategic communications planning, copywriting, leadership and team management, internal communications, event management and fundraising, stakeholder relations, and project management.