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Building Trust in the Age of ChatGPT

GUEST: Chris Williams, CEO of King St

Is your organisation considered to be a 'high trust' organisation? Why is it important to build trust? What are the benefits of purposefully building trust?

In this episode, we explore the idea of trust and the challenges of building trust, particularly in the current 'age of generative AI.'

We tackle tricky questions, such as: "Are communities ready for AI?" "Should you disclose if you are using generative AI?" "How do we bring communities along with us on our generative AI journey?"

Chris Williams


Chris Williams, CEO of King St, is a highly experienced leader in the advertising and design industry. He has successfully built and led a formidable agency team that has not only excelled in the Waikato/Bay of Plenty region but also secured accounts at a national level.

A strong creative thinker, Chris has played a key role in driving growth and sustainability across various industry sectors.

Beyond his professional achievements, Chris is deeply passionate about the arts, particularly music. He has held Chairman roles at Creative Waikato, Hamilton Arts Festival Trust, Clarence St Theatre, and the Tron Music Trust. Additionally, he is a founding shareholder of The Porch Recording Studio.

In his spare time, Chris is a dedicated composer, having written and produced two full musicals and two studio albums.

Heather Claycomb


Heather Claycomb founded HMC in May 2004 driven by her passion to tell a great story and support Waikato businesses in making a difference.  In 2019, her business evolved into a social enterprise which now donates its profits to her family charity, All Good Ventures.

Passionate about the PR industry, Heather has been involved in the PR Institute of NZ (PRINZ) in a regional leadership and governance capacity since 2013.  She was elected to the position of Board Chair in May 2022.

Heather leads the team to help clients with crisis and issues management and has developed PR strategies and crisis response related to a wide range of subjects.

When she's not at work or volunteering, she's at her bach in the Coromandel, on the tennis court or golf course.  

Emma Letessier


With almost two decades of experience, Emma has a wide range of skills in both the B2B and B2C mar-comms disciplines, with a key focus on engineering and technology. She brings a mix of corporate communications, media relations, public affairs, product marketing, e-commerce and digital marketing experience to the agency.  

Emma has joined HMC in 2023 from the PR & Communications team at Gallagher Security, where she was responsible for implementing a significant lift in the public relations and media relations activity of the company across their UK/Europe, Australia and IMEA (India, Middle East and Africa) regions. 

Emma lives with her young daughter in Hamilton East, and when not working, you can find them enjoying time in local nature spots.