New announcement. Learn more

The PR of Podcasts: Maximise your Content

GUEST: Kane Power, director of Precision Podcasting

Podcasting is a public relations dream - when done well.

This podcast about podcasts talks about the power of a quality podcast to help you build credibility and, over time, a 'leadership brand.'

We walk you through how to maximise the 'content' from one podcast episode and distribute through multiple channels. We also talk about the critical importance of putting a communications strategy and action plan alongside your podcast to gain subscribers and listens.

The HMC team is joined by Kane Power, the owner of Precision Podcasting. You'll gain insights from his deep knowledge of this specialised content platform. And he gives some tips to help ensure your foray into podcasting produces a quality result.

Kane Power


Hi, I’m Kane. I like drums, coffee, heavy music, and long walks on the beach (seriously).

Podcasts started taking over my life in around 2012. At first I was just a listener on my daily tube commute. In 2017 I started my own podcast ‘Musician’s Map’.

The obsession snowballed and I soon transitioned into podcast production full-time. At the time of writing I’ve helped produce over 2000 episodes, and have had #1 podcasts in 18 countries, including Australia, Belgium, Chile, India, New Zealand, and South Africa.

I’ve been an audio engineer for 17 years. Having started out in live music venues & studios in New Zealand, I’ve since worked in studios around the world.

In London, I spent seven years working on audio archives for artists like The Who, The Rolling Stones, Queen, The Clash, U2, Van Morrison, and Elton John - and labels like Universal and Warner Music.

I now live in a small NZ beach town (hence the long beach walks) and I help people all over the world make awesome podcasts.

I started Precision Podcasting because I truly believe in the medium, and that great content shouldn’t be hindered by bad audio.

Kate Webber


Kate joined HMC Communications in June 2019 bringing with her more than 22 years public relations experience.

Kate has worked in both agency and in-house communications roles giving her a breadth of knowledge and experience across sectors such as tertiary education, FMCG, local government, transport, apiary, energy, fashion, aviation, medical research, immigration and agriculture.

Kate’s key strengths include strategic communications planning, copywriting, leadership and team management, internal communications, event management and fundraising, stakeholder relations, and project management.

Nicola Lee


Nicola returned to HMC in February 2023 after brief hiatus to raise her young family. She brings with her more than 15 years of strategic PR experience in agency and in-house roles.

Nicola has worked across several sectors providing strategic communications planning and support including education, fundraising, health, consumer, agriculture, science, energy, local government and stakeholder relations.

Her key strengths include strategic campaign planning and implementation, digital PR, project management, stakeholder management and media relations. She is an adept writer and has helped many clients write successful award entries, including business and scientific research, and has a special interest in fundraising and community relations communications.