In Episode 2 (and 3) of CRUNCH, we are talking about the question every business leader and their communications manager should be asking: Will your brand show up in an AI search?

Because here’s the reality: more and more people are skipping Google and turning to large language models or LLMs such as ChatGPT, Gemini, and Claude to find what they need. Whether that is running comparisons to choose a product, finding a service, or solving a problem - AI is doing the hard yards.

But AI doesn’t crawl your website in real time. It pulls from past content. From what’s already been said - and said well - about your brand online. And that’s where strategic communications becomes critical.

Because the reality is that people are searching differently online.  Google used to dominate search, but now more and more people are turning to ChatGPT or another favourite AI search engine to research products, services or find out what others think about an organisation.

In Part One, we outline:

1. How online search is changing.

2. How people are using AI search engines as part of the buying cycle.

3. What LLMs, like ChatGPT, are looking for when pulling through brand information as part of their answers.

4. And we give a few teasers ahead of Episode 2 in relation to what you need to do to start showing up in your target audiences' AI searches.