MBA, Accredited in Public Relations (APR), PRINZ Fellow, PRINZ Board Chair
Heather Claycomb founded HMC in May 2004 driven by her passion to tell a great story and support Waikato businesses in making a difference. In 2019, her business evolved into a social enterprise which now donates its profits to her family charity, All Good Ventures.
Passionate about the PR industry, Heather has been involved in the PR Institute of NZ (PRINZ) in a regional leadership and governance capacity since 2013. She was elected to the position of Board Chair in May 2022.
Heather's unique background in communications, marketing, sales and public relations across a broad range of industries have given her a strong foothold to run HMC . Her MBA education coupled with an expertise in corporate communications, allows Heather to bring a unique perspective to her clients with the ability to approach communications issues from a strategic business perspective.
Heather leads the team to help clients with crisis and issues management and has developed PR strategies and crisis response related to a wide range of subjects including rapid Covid response, criminal activity by staff, response to the End of Life Choice Act, bullying, defective products causing harm, and more.
Born and educated in the United States, Heather earned her MBA from Lehigh University (Bethlehem, PA) in 1992 after receiving a Bachelor's degree in Marketing from Shippensburg University (Shippensburg, PA) in 1990. After several years working in sales and marketing with a division of Management Recruiters International, Heather established a marketing communications consultancy in Denver, Colorado before immigrating with her husband to New Zealand in 1999.
Prior to forming her own consultancy, Heather Claycomb worked as a Senior Consultant with PR firm, Baldwin Boyle Group (BBG). Her role involved managing the Fonterra-Ingredients account and working with Mighty River Power's hydro-generation and geothermal divisions. During 2001 and 2002, Heather was with Hamilton City Council working in the area of Economic Development. This position combined her skills of marketing, communications, and project management.
When she's not at work or volunteering, she's at her bach in the Coromandel, on the tennis court or golf course.
Heather's Key Strengths:
- Linking communications strategy to business strategy
- Advising leadership teams/boards on corporate PR strategy
- Issues management for leadership teams
- PR strategies for company/product launches
- Sector experience in dairy, energy and health