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Why you should upgrade to the new version of Google Analytics ASAP
June 28th 2022
After 10 years in service, Google’s Universal Analytics (UA) is being replaced by Google Analytics 4 (GA 4), starting July 1 2023. Don’t be fooled by thinking that this is your standard simple
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Wondering how Apple’s iOS 14 Privacy Update will impact your Facebook advertising?
May 19th 2021
It’s old news to digital marketers but it only hit mainstream media recently – Apple’s iOS Privacy Update is now in full force. What it means in a nutshell: for iPhone iOS 14 users who don’t
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Refresh Your Digital Communications Strategy
May 12th 2020
In the PR world, it’s incredibly important that you take control of your messaging to ensure your company’s digital footprint matches your offline footprint. And while HMC continues to work
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Best Times To Post On Social Media
April 21st 2020
If you’re creating content for social media, you know that a key challenge is getting eyes on your posts in the crowded newsfeeds. Social media algorithms are moving towards relevance-based curat
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Top 5 Facebook ads mistakes that could be costing you money
April 20th 2020
Are you guilty of making these common Facebook ad mistakes that could be eating away at your marketing budget? Boosting a post Don't get us wrong, there is a place and time to boost your organic
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Blog: Five powerful Facebook ads targeting options you didn’t know existed
November 18th 2019
It’s old news that advertising on Facebook and Instagram is a cost-effective way to reach new and existing customers to grow your business. Facebook's mind-blowing, granular targeting options
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