New Zealand is a nation of podcasters and there has been rapid growth in the popularity of podcasts over the last few years. Smart businesses are using podcasts now more than ever to engage with their customers, their staff and their stakeholders.
Podcasts can be an effective tool for growing your customer base, positioning yourself as a leader in your field, and leveraging the influence of credible guests. But it’s not as simple as just recording the audio and sharing it online. To be truly successful as a podcaster, your content must be high quality, audience-relevant and topical. You also need to interview notable guests that can help promote your podcast through their own channels.
Watch our webinar today to learn more about getting started with podcasting.