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Hariet Waffenschmidt

Hariet Waffenschmidt is HMC’s key digital marketing partner.

Originally from Germany, she has been calling New Zealand home for over 14 years and lives now in Raglan with her young family. Hariet Waffenschmidt has a Bachelor of Arts with Honours majoring in Media and Communications from the German Sports University Cologne which saw her starting out as an online sports journalist until migrating to New Zealand where she subsequently completed a Graduate Diploma in Ecommerce from the University of Waikato.

With over 12 years' experience in the digital marketing environment in the public and private sectors, across a variety of industries (education, real estate, retail, hospitality and professional services), she thrives on making every dollar count for her clients.

Hariet Waffenschmidt worked at the University of Waikato for 8 years as a digital marketing adviser and more recently took on a marketing manager role at a small B2B business before starting her own consultancy Digital Blueprint.

For fun, Hariet loves all that Raglan has to offer – off-road running, fishing, surfing and most of all spending time with her family. 

Hariet's Key Strengths:

  • Digital strategy and execution
  • Social media advertising 
  • Google advertising (search, display, YouTube, Gmail, re-marketing)
  • Marketing automation 
  • Web data analysis