HEAD OF DDB GROUP SOCIAL
Zoe Virtue, Head of Group Social at DDB Group in New Zealand, has a wealth of experience working with influencers and content creators.
Zoe started her journey in the marketing industry producing content for the comms channels of Prime Minister John Key, Ministers and National MPs. Her design, photography and digital experience evolved at New Zealand Trade and Enterprise (NZTE) as a Design Consultant, and eventually Channel Consultant where she contributed to their internal, social media and external digital marketing.
Zoe then moved on to join the Air New Zealand Global Brand team as a Social Media Specialist, leading to an eventual jump into agency side at Sugar&Partners as Digital & Social Media Account Manager across the agencies Australasian companies. After two years with Sugar&Partners she moved to OMD in Auckland to lead the McDonald's account as Senior Social Account Director in the Fuse Special business unit.