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Purpose PR the focus of award-winning agency

Hamilton-based public relations agency, HMC, was named the winner of the BusinessDesk PR Consultancy of the Year in the small-to-medium category at Friday’s Public Relations Institute of New Zealand (PRINZ) annual industry awards.

The agency won the same award in 2018.

HMC provides strategic communications and digital marketing services to companies in a wide range of industries from agriculture, dairy genetics, real estate, medical cannabis, skincare and more.

Director, Heather Claycomb, says, “I’m so proud of our team.  We are small but mighty and enjoy the privilege of working with some amazing clients across the Waikato and New Zealand.  We are in our 17th year and continue to grow from strength to strength.”

The 2020/21 financial year was the first full year the public relations agency operated as a social enterprise.

“Two years ago I decided that 100% of profits from my business would be donated to my family charity, All Good Ventures.  What this means is that HMC clients not only receive excellent PR services, they also get to partner with us to ‘do good’ in the world.  Around the office we’ve coined the term for what we’re doing as, ‘Purpose PR.’”

Claycomb’s family charity, All Good Ventures, is a registered New Zealand charity that provides money, mentorship and ‘muscle’ to support budding social entrepreneurs to start up businesses for good.  New Zealand organisations supported by the charity over the past two years include Morningside Urban Market Garden by Grow Space, Whistlebox, The Good Karma Company, The Good Fale, Whistlebox and OneDay Health in Uganda.

The PRINZ awards are designed to recognise outstanding public relations work and highlight the importance of good communications across every aspect of society.

The PRINZ Awards gala dinner was held on Friday 28 May at The Aotea Centre in Auckland.

HMC Team winner PRINZ PR Consultancy of the Year