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Media release: Waikato PR firm HMC Communications continues to grow

 14 August 2014

 Just two months after Hamilton public relations consultancy HMCCommunications grew from two to three, the small Waikato agency has taken on afourth communications professional.

Amy Meadejoined the team in last month (July) in a communications manager role, afterseven years’ experience working in communications and public relations for theWaikato District Health Board.

Prior tobeginning her professional public relations career, Amy worked as a communitynewspaper journalist in the North King Country at the Waitomo News, and editedthe newspaper’s monthly farming magazine.

Amy’s arrival follows the recent appointment of Charlotte FitzPatrick asnew senior account manager in June. Charlotte has over seven years’ experienceworking as a communications and public relations practitioner and has mostrecently been working in health and education sectors. 

Charlotte hasworked in complex business environments and has set up communications andmarketing strategies for a broad range of entities and projects.  Herexperience in corporate communications, marketing communications, campaigndevelopment, media relations, community relations, internal communication andevent management will be put to good use at HMC, and she is excited to help herclients successfully engage with their customers.

HMCdirector Heather Claycomb said bringing Amy and Charlotte on board means HMCcan provide an even further expanded range of communications services toWaikato clients.

“We’vedefinitely seen more businesses investing in public relations over the pastcouple of years as they see the value it brings in building the reputation oftheir organisation or brand,” said Mrs Claycomb.

“More thanever before, the way people receive information is incredibly fragmented, so ourclients leverage off our existing relationships with the media as well as our expansivebusiness and community networks,

“Amy andCharlotte will work to help clients build relationships through effectivecommunications.  Our priority is doingeverything we can on the communications front to help our clients achieve theirbusiness goals.” 

HMCCommunications has worked with small to medium-sized companies for well over 10years throughout the Central North Island. Its clients operate in a range of sectors including dairy, aviation,energy and not-for-profits. 

Amy andCharlotte joins HMC Communications director Heather Claycomb and communicationscoordinator Bethany Pawson. Collectively the team has more than 30 years’experience in communications and public relations.