New announcement. Learn more

Get noticed.
Gain respect.

For 21 years, HMC has helped clients get noticed and gain respect

In recent years we've been named the 2023, 2021 and 2018 PRINZ PR Consultancy of the Year, proving HMC is recognised by our peers as being one of the best public relations firms in the country.

HMC's full range of public relations and marketing communications services helps clients tell their stories, build relationships, expand their digital footprint, and navigate issues and crises.  

You can trust the HMC team to spark the change you desire through clever communication.  We provide public relations, strategic communications, and digital marketing support to some of New Zealand's leading companies - we can help you too.

  

Take a look at our latest client work and projects

For more client stories, PR tips and communication resources, visit HMC news.

Has authenticity gone too far? The fine line between real and ridiculous on LinkedIn

Authenticity is the buzzword of modern leadership, but has it become a bit… cringe?  You’ve seen it: the heavily filtered story of “vulnerability” wrapped in a life lesson about leadershipRead more

How to Head off a Crisis in 2025

Crisis management is something we do a lot of at HMC. We rarely talk about it - for obvious reasons - but often find ourselves picking up the pieces of a reputation that shouldn’t have shattered inRead more

AI is changing how people search online. Will your business be found?

According to Hamilton-based PR agency HMC, the rise of generative AI platforms like ChatGPT, Gemini, and Claude is changing how consumers discover brands. And businesses need to take action to ensureRead more

Stop the unicorn Hunt: PR needs real skills

We’re a small country with small teams. But that’s no excuse for muddling what we want from our PR, comms, marketing and creative resources – or expecting one person to do everything under theRead more

Why Lo-fi content is winning social media in 2025 - and how brands can catch up

Lifting the lid on the DIY content flooding your feed (and why it’s working)  Scroll your feed for sixty seconds and you’ll spot it: the shaky selfie video, the talking-head explainer fromRead more

Stop the Funeral: News Media is not DEAD

Since I started HMC 21 years ago, the media industry has been in constant flux. But nothing compares to the seismic shifts of the past five years.  It’s awful what has happened to the media industRead more

A case for preserving creative muscle in the AI era

Everywhere we look we see teams frothing about AI. The outputs are plentiful. The efforts are minimal.  It all feels too good to be true.    Here at HMC we’re embracing the platforms too whereRead more

PR Agency HMC welcomes Vicki Jones as Senior Account Manager

Vicki Jones has over 30 years’ experience in the communications and marketing profession, spanning agencies, in-house and contracting roles here and in the UK. She spent 17 years with VerdictRead more

Herd-i launches second capital raise to fuel US entry

New Zealand-based dairy tech company Herd-i has raised USD $2.5m from overseas venture capital and is now opening a second round of USD $2.5m, this time focused on New Zealand investors, to support iRead more

SWIFT delivers tangible impact for South Waikato in 2024

In 2024, SWIFT distributed $329,705 in funding, with more than $1.3 million committed to future projects.  Since its inception SWIFT has invested over $15.5 million directly into the South WaikatoRead more

Find your future at Tokoroa’s Employment and Skills Expo

Next month, visitors from across the district will attend the Employment and Skills Expo in South Waikato to pick up work-readiness tips and connect to training and career opportunities. Hosted byRead more

HMC welcomes new design talent Kayla McQuade

Kayla McQuade has joined Hamilton-based agency HMC as Visual Communication Specialist, following a year freelancing across painting, illustration, and design. “After accomplishing my bachelor’sRead more