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Gain respect.

For 21 years, HMC has helped clients get noticed and gain respect.

In recent years we've been named the 2023, 2021 and 2018 PRINZ PR Consultancy of the Year, proving HMC is recognised by our peers as being one of the best public relations firms in the country.

HMC's full range of public relations and marketing communications services helps clients tell their stories, build relationships, expand their digital footprint, and navigate issues and crises.

You can trust the HMC team to spark the change you desire through clever communication. We provide public relations, strategic communications, and digital marketing support to some of New Zealand's leading companies - we can help you too.

Award-winningPRINZ Small Consultancy of the year, 2023, 2021 & 2018 and 4-time PRINZ Award category winner

AccreditedMember of PR Institute of NZ (PRINZ); we abide by the Industry Code of Ethics

VersatileTeam skillset spans full gamut of public relations & marketing communications

Take a look at our latest client work and projects

For more client stories, PR tips and communication resources, visit HMC news.

What Meta’s Andromeda Update Means for Small NZ Businesses

November 5th 2025At HMC, we are strong believers in putting some paid PR alongside the content you’re producing for owned and earned channels. Adding a paid component to your PR strategy ensures yourRead more

Planning the Great Wealth Transfer: Andrew Clements on Keep the Change

October 16th 2025Over the next 25 years, New Zealand will experience the largest intergenerational transfer of wealth in its history – between $1 trillion and $1.6 trillion moving from Baby Boomers to theirRead more

Visibility without vanity – a leader’s playbook

October 15th 2025As a leader, much is expected of you. But a key expectation some leaders don’t always get right is their “visibility.” Leaders are expected to be present with staff, demonstrate valuesRead more

The Importance of a Good Brief

September 18th 2025Imagine you’ve moved into a new house, and you have a sizeable blank wall and a collection of photos and artworks. You want them on display but you’re heading out, so you ask someone else to justRead more

Open Country Acquires Miraka

September 1st 2025Open Country announced it has finalised a deal to acquire 100% of Miraka Limited (Miraka). Open Country CEO Mark de Lautour said the opportunity to purchase Miraka happened quickly and made sense forRead more

Has authenticity gone too far? The fine line between real and ridiculous on LinkedIn

August 28th 2025Authenticity is the buzzword of modern leadership, but has it become a bit… cringe? You’ve seen it: the heavily filtered story of “vulnerability” wrapped in a life lesson about leadershipRead more

Rethinking Farm Succession in New Zealand Agriculture

August 22nd 2025By Andrew Clements, Director at Grayson Clements New Zealand is on the cusp of one of the largest intergenerational transfers of wealth in our history. By 2040, more than $1 trillion in assets will mRead more

Open Country to acquire Mataura Valley Milk

August 18th 2025Open Country has entered into a conditional agreement with the shareholders of Mataura Valley Milk to acquire the business. Mataura Valley Milk, located near Gore, is majority-owned by The a2 MilkRead more

How to Head off a Crisis in 2025

August 14th 2025Crisis management is something we do a lot of at HMC. We rarely talk about it - for obvious reasons - but often find ourselves picking up the pieces of a reputation that shouldn’t have shattered inRead more

AI is changing how people search online. Will your business be found?

August 6th 2025According to Hamilton-based PR agency HMC, the rise of generative AI platforms like ChatGPT, Gemini, and Claude is changing how consumers discover brands. And businesses need to take action to ensureRead more

Stop the unicorn Hunt: PR needs real skills

July 30th 2025We’re a small country with small teams. But that’s no excuse for muddling what we want from our PR, comms, marketing and creative resources – or expecting one person to do everything under theRead more

Why Lo-fi content is winning social media in 2025 - and how brands can catch up

July 11th 2025Lifting the lid on the DIY content flooding your feed (and why it’s working) Scroll your feed for sixty seconds and you’ll spot it: the shaky selfie video, the talking-head explainer fromRead more

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