Get 100% Funding for our Advisory Services from the COVID-19 Business Advisory Fund

The Covid-19 Business Advisory Fund has been provided by government to enable businesses to access expert advice and support and is being administered through the Regional Business Partner Network.

Business owners can access up to $5000 excl. GST per business from the COVID-19 Business Advisory Fund and this funding can be used for HMC's  registered advisory services .

HMC is registered under the Covid-19 support scheme to provide advisory services for Marketing Communications ,Publicity and Digital Marketing.  Just contact us to see how we can help you.

For more information about this funding scheme go to the Regional Business Partner Network

Communications Training

Communications Action Plan – Beginner

For any business to achieve its business goals, it must communicate well with many different audiences – from staff to customers to its community.  By the end of this training course, your business will have a complete communications action plan in place. 

This PR training module is appropriate to learn how to develop a general business communications plan or an action plan related to a specific event or milestone in your business. 

Through a series of four two-hour sessions, our Director will take you through how to develop an action plan by covering: 

  • Aligning your communications goals to business goals 
  • What research to undertake before you get started 
  • Developing SMART objectives 
  • Developing and communicating your key messages 
  • Measuring communications impact 
  • Understanding your target audiences 
  • Determining the best strategic approach 
  • Choosing communications channels and tactics that are right for your business 
  • Evaluating the results of your communications plan 
  • Sharing the plan with your organisation and sharing implementation 

We will provide you with a range of templates and guidelines to help you during the training and beyond.   

You’ll need to set aside time, in addition to the training, to spend some time between sessions filling in the detail of your plan based on what you’ve learned in the PR training sessions. 

Time: Four, 2-hour training sessions + homework 

Communications Action Plan – Intermediate

This training session is for professionals who have either done communications planning before or have a good idea of the basics of best-practice corporate communication.  It covers similar topics as our training programme, “Communications Action Plan – beginner” but at a faster pace. 

By the end of this training course, your business will have a complete communications action plan in place. 

This training is appropriate to learn how to develop a general business communications plan or an action plan related to a specific event or milestone in your business.  We can even start with a current plan and work with you to teach you how to improve and update it to align to your business goals. 

Through two two-hour sessions, our Director will take you through how to develop an action plan by covering: 

  • Aligning your communications goals to business goals 
  • What research to undertake before you get started 
  • Developing SMART objectives 
  • Developing and communications your key messages 
  • Measuring communications impact 
  • Understanding your target audiences 
  • Determining the best strategic approach 
  • Choosing communications channels and tactics that are right for your business 
  • Evaluating the results of your communications plan 
  • Sharing the plan with your organisation and sharing implementation 

We will provide you with templates and guidelines to help you during the training and beyond.   

You’ll need to set aside time, in addition to the training, to spend some time between sessions filling in the detail of your plan based on what you’ve learned in the training. 

Time: Two, 2-hour training sessions + homework 


Podcasting to Newsletters – Picking the Right Communications Channels for your Business

During this two-hour coaching session, we’ll start out by discussing what your business wants to achieve and the communications channels you are currently using.

We will then coach you through a Keep-Stop-Start discussion of what channels you should ditch, keep or start doing.

During the second half of the training, once we determine the best channels for you, your trainer will give you some detailed advice on practical dos and don’ts to make the channels work for your business.

You’ll walk away from this very practical session with a great idea of how to jump start your organisation’s communications with a best-practice communications approach.

Channels that we can coach you on using include:

Google Ads and DisplayRemarketingPodcasting
Vlogs and blogseNewslettersWebsites
Media ReleasesEvents and RoadshowsStakeholder meetings
PublicationsIntranetAnd more…..


Time: One, 2-hour training session

Getting News Picked Up By Media

The media continues to be a trusted source of news for the general public and business audiences. So, how do you get the media interested in covering your company’s news? 

With shrinking newsrooms and the changing media landscape, gaining a journalist’s attention is much harder than it was only a few years ago. But there are still some basic rules that work almost every time. 

During this two-hour coaching session, you’ll learn :

  • What makes a good news story 
  •  How to develop a good press release 
  •  Why your marketing messages don’t belong in a press release 
  •  How to approach a journalist and gain attention 
  •  About New Zealand’s current media landscape – who’s who and how they work together 
  •  How to build a profile as an industry leader through the media 

You’ll walk away from this coaching session with some very practical advice you can implement straight away in your business. We are happy to use a specific potential news story from your business as an example throughout the training. 

Media Interview Training – One on One Coaching

Through a one-on-one coaching session (in person or via videoconference), our senior advisor will help you understand how best to work with media and will walk you through the best way to answer journalist’s questions during interviews.

This is not a full-blown media training session, but meant as a refresher and great for people preparing for actual interviews coming up in the near future. 

Training covers:

  • Formulating key messages
  • Controlling the interview
  • Different answer techniques
  • Critical dos and don’ts for every interview
  • How to prepare for phone interviews
  • Preparing for live radio interviews
  • Exercises throughout the session

You will receive a copy of a PowerPoint presentation with all recommendations and tips to keep.

Time: 1.5-2 hour session


Crisis Training

Communication Plan for Uncertain Times

During uncertain times, it’s important to keep communications channels open and transparent – whether that be with your staff, customers or community.  But when you are working under stress and uncertainty, this can be difficult to do.

During this four hour training session, over two two-hour session we will use a specific example from your business to train you how to develop a communications ‘response’ to the risk you are facing.

You’ll learn how to:

  • Craft simple, sensitive messaging
  • Determine the audiences you must communicate with
  • Develop a timeline of communication
  • Determine the communications objectives during this time
  • Measure your impact and communications success
  • Determine the right communications channels and tactics to use during uncertain times

Plus, throughout the training, we will cover lots of general dos and don’ts for communicating during uncertain times.

This training is appropriate for organisation who need to make a major negative announcement, deal with redundancies, announce a company takeover or merger or deal with a negative issue that’s likely to hit the media.

Time: Two, 2-hour training sessions + homework

This training is registered with the Management Capability Development Voucher Fund. Find out more by visiting www.regionalbusinesspartners.co.nz

Crisis Communication Group Training

The importance of understanding, maintaining and enhancing reputation cannot be overstated in today’s world. Organisations need to know how social media and media, relationships, staff actions and much more can impact on a crisis - and how to communicate through that.

Our senior advisor(s) will work with business owners and their leadership teams to train them in how to plan for communicating effectively in a crisis.

The planning takes place over three sessions:

Session One - State of the Nation

What: Professional development/training session providing an overview of the current state of crisis communications and reputation management, and the changing media landscape and impact of social media on crisis and reputation management. 

How long: 90 minutes, including Q and A time.
Who: Board members, senior leaders, key line managers. Up to 10 people.

Session Two – Reputation and champions and detractors

What: Professional development/training session on the importance of stakeholder and community engagement, reputation management, and banking goodwill. Also, the importance and impact of staff and volunteers to your brand.

How long: 90 minutes including Q and A time.
Who: Board members, senior leaders, key line managers. Up to 10 people.

Session Three - Desktop exercise

What: Desktop exercise for a crisis/reputational management situation with a focus on reputational response. Scenario presented by HMC to test responses, crisis roles, instincts and thinking. No operational response needed. Assessment to include recommendation if intensive media training or full crisis simulation exercise is required.

How long: 120 minutes including verbal debrief; summary of recommendations sent following training.
Who: Senior leaders, key line managers. Up to 10 people.

Digital Marketing Training

Facebook & Instagram Ads for Beginners

In this jam-packed three-hour, one-on-one video training session, you’ll learn how to leverage the power of Facebook and Instagram advertising for your business without having to rely on the infamous ‘’boost’’ button, which never yields the best results.

You will walk away having set up your first social media ad campaign. In order to cover everything in two hours, we will provide you with some ‘’homework’’ prior to the session.

Included is a 30-minute following up call to offer additional coaching within one month of training.

Up to three staff from the same organisation can attend the training.

We will cover:

Strategy, strategy, strategy:

  • How to develop a digital marketing strategy  
  • Setting up buyer personas 
  • Spying on competitors

Business Manager: 

  • Ads Manager vs. Business Manager 
  • How to set up Business Manager
  • How to set up an ad account 
  • How to link up your page / Instagram account

Facebook Pixel & tracking:

  • What it is a pixel and how to set it up
  • Setting up standard / custom tracking events so you know how your Facebook ads are working

Sales funnel:

  • Understanding cold, warm and hot digital campaigns and audiences
  • How to set up saved, custom / re-marketing and lookalike audiences 

Campaigns:

  • Campaign structure 
  • Understanding the different campaign objectives 
  • Understanding the ad placements and formats
  • How to set your budget 
  • Best practice in setting up ads 
  • Campaign schedule

Optimisation & reporting:

  • How to optimise your campaigns and understand reports 

Resources provided:

  • Digital Strategy
  • Sales funnel template
  • Campaign template
  • Budget calculator
  • Recorded session 

Time: 3-hour training sessions + 30-minute following up call 


Getting started with LinkedIn Ads

LinkedIn is the ‘’most trusted’’ professional networking social media platform.  In this 1.5hour one-on-one training session, you will learn how you can realistically take advantage of this important social channel. LinkedIn allows you to build authentic relationships that can ultimately lead to better sales opportunities for many businesses.

What we will cover:

  • Setting up LinkedIn Ads Manager
  • Setting up and reviewing your company page
  • Creating target audience(s)
  • Explaining campaign objectives and ad formats
  • Best practice in setting up ads
  • Basic reporting & optimisation 

Time: 1.5 hours

Getting started with a Digital Marketing Plan

In this half-day workshop via video conferencing, we will explore and map out how you can achieve your business goals through digital marketing strategies.

What we will cover:

  • Brand story, core marketing messages
  • Mission, vision and value statements
  • SWOT analysis
  • SMART digital goals
  • Digital marketing funnel
  • Buyer personas
  • Channels
  • Tactical plan 

Time: 5 hour training over 2 days


Getting started with Google Ads

Google search is one of the most effective tactics to get in front of the eyes of potential customers / clients when they are researching online. 

Advertising on the Google Display Network (GDN) which reaches 90% of global internet users, including the #1 video platform, YouTube and the #1 email service, Gmail, is a cost effective way to increase brand awareness and drive new website users.

In this three-hour, one-on-one video training session, you’ll learn how to:

  • Set up a Google Ads Account
  • Review / set up Google Analytics website goals and enable conversion tracking
  • Keyword research & targeting options
  • Set up a search campaign
  • Set up a re-marketing display campaign
  • Learn how to set up a Gmail, YouTube campaign
  • Basic reporting & optimisation 

Time: 3 hours training session  + 30 minute follow up call

Getting started with Google Analytics

In this two-hour one-on-one video training session, you will learn the basic features of Google Analytics including how to create an account, find your way through the interface, read basic reports, set up goals and campaign tracking and finish the session with creating a basic Google Data Studio report to visualise data online to gain insights.

In this two-hour one-on-one video training session we will cover:

  • Review (or set up) a Google Analytics account
  • Review (or set up) website goals to measure business objectives
  • Navigating Google Analytics
  • Learn how to use UTM tracking for your campaigns
  • Understand basic reports
  • Create a custom Google Data Studio report 

Time:  2 hours 


Comprehensive Digital Marketing Training Course

In this comprehensive digital marketing training course you will learn about the principles and proven methods of digital marketing to :

  • elevate your brand,
  • engage your target audience and
  • ultimately grow your business. 

You’ll learn how to set up Google search and display, YouTube, Gmail and social media (across Facebook, Instagram, LinkedIn and Twitter) ads and how to work with Google Analytics to interpret and optimise your campaigns.

The scope of the training will be tailored to your business’ needs to ensure your training outcomes are met.

Time :    The course consists of 20 hours of training  delivered over 5 days or delivered to suit your  business timeframes.