A persuasive business pitch: Mountain Jade

Client Challenge

Mountain Jade wanted to win a prestigious new retail spot in Auckland Airport’s $1.8 billion redevelopment of its international departure area.

HMC Solution

Rather than prepare an average Request For Proposal document, we created a stunning coffee-table book promoting Mountain Jade’s fit with the airport’s international departure area and importance to the profile of New Zealand.


  • Auckland Airport executives said the book made them “sit up and take notice”.
  • Mountain Jade secured a site that will add millions of dollars to its bottom line.
  • The store opened on time and showcases amazing New Zealand carvings and jewellery, securing steady work for staff.