A persuasive business pitch: Mountain Jade
Mountain Jade wanted to win a prestigious new retail spot in Auckland Airport’s $1.8 billion redevelopment of its international departure area.
Rather than prepare an average Request For Proposal document, we created a stunning coffee-table book promoting Mountain Jade’s fit with the airport’s international departure area and importance to the profile of New Zealand.
- Auckland Airport executives said the book made them “sit up and take notice”.
- Mountain Jade secured a site that will add millions of dollars to its bottom line.
- The store opened on time and showcases amazing New Zealand carvings and jewellery, securing steady work for staff.